China is now often seen as the most lucrative market in the developing world with a receptive audience of customers. Briefly some highlights about tech-savvy consumers in China:
- 753 million internet users,
- 55% internet penetration,
- 1.43 billion smart-phones,
- 90 times more mobile payments that the US,
As an International Marketing Manager, I experienced a great day at the “Digital Innovation in China” forum in Hamburg Chamber of Commerce. It was an exclusive event for senior business leaders from various industries to engage in exchanging their learnings and experiences in digital innovation.
Thank you “Asia Digital Alliance” for this great event. I am looking forward to taking part in further events and workshops.
IBM- Mina Kordi
Photo: R. Iltisberger, quoted by permission,